The port exchange industry is a very unique one. You have company’s selling heavy machinery, also known as a container handler. These fork lifts are designed to lift heavy loaded containers and stack them as much as 6 high. This is a low volume high reward market. You can make just a handful of sales and have a million dollar business. Once of the best strategies is to simply get in front of people searching for these large pieces of equipment. How do you do that? With a properly executed search engine strategy, that’s how! You may also want to think about visiting their annual conference held by the IANA (Intermodal Exchange of North America), the major association all of the players are a part of. Check out this video below: