Port Equipment Marketing Strategy

The port exchange industry is a very unique one. You have company’s selling heavy machinery, also known as a container handler. These fork lifts are designed to lift heavy loaded containers and stack them as much as 6 high. This is a low volume high reward market. You can make just a handful of sales and have a million dollar business. Once of the best strategies is to simply get in front of people searching for these large pieces of equipment. How do you do that? With a properly executed search engine strategy, that’s how! You may also want to think about visiting their annual conference held by the IANA¬†(Intermodal Exchange of North America), the major association all of the players are a part of. Check out this video below:

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